1 strategy that will give your content an unfair advantage (with examples)

Personal brand growth has many small moving parts to it.

The most underrated one is: building in public.

Because newsflash, your audience doesn’t want perfection. They want progress.

The fundamental of authenticity that 99.99% of brands miss out is literally the nuance where the small targets you hit (or not) are what make you human.
Just like your audience.

TLDR; People love relating to others, it’s a human bias we have.

There’s a new hidden strategy you can use in your content to do this.

I called it “storytelling, not just selling” and it costs $0 to implement.
But if you use it well it can make you millions.

4 months ago, I followed my friend’s girlfriend on social media. She fit my ICP of people I want to follow, is entrepreneurial, works hard, shares cool insights.

But I became a loyal fan in just 3 weeks after consuming her content. I was ready to buy whatever she sold.

She was storytelling, not just selling in her content, building a magnetic brand. And for the longest time, I’ve been doing the same. Here’s exactly how:

The ‘Update’ approach.

Bring people into your journey, and make them see the process.

Let me show you how not to do it, and how to do it.

Post 1: The platitude-led update (the wrong way)

The intention is to be honest, but the execution is vague.

When you’re telling your audience “Here’s what happened” they’ll expect to actually know what happened.

And if the delivery is, cryptic then trust is compromised.

Post 2: The self-call out (the best option)

Most of my best pieces of content are truly lessons brought from calling myself out on my BS.

And this post is a great example.
There is a clear outcome stated.

“We hit our goal, but not really, here’s where we messed up.”

Relatable, honest and somewhat actionable.

I’m in the trenches with this post as I read it.

I’ve hired “just” because I thought I needed to.
I’ve overcomplicated the “one thing” - messing with cash flow and productivity.

And the use of “numbers” isn’t done in a braggy way. It’s a goalpost.

The second post is memorable, I now relate to the person who wrote it.
(I mean I wrote it but like you get the IDEA)

Ways to implement this into your Personal Brand:

1. Quarterly update posts showing wins and failures with real data and examples. 
   “I.e I launched a beta course and it failed drastically but iteration 2 became a success because we focused on our ICP”

2. Regular stories on small bits that are going well and wrong.
   “I.e My first cold email reply told me to “f off” and I almost quit.”

My favorite and less intrusive strategy to update is to use the tools that social media gives you besides posting content on the feed.

Trust me, people see it. I’ve gotten leads from comments and IG stories alone.
Because they humanize you, they build trust and likeness.

“She’s just like me” “If they are going through this, and growing their business so can I, maybe they can show me how they’re doing it”

So powerful.

And just because In this email, we’re shouting out Guillaume’s webinar.

Here’s my favorite post of his, I’m sure he’ll break down the story of how he went from receiving emails telling him to “F off” to building his multi-million dollar businesses….

That’s literally it kings and queens!

Here’s some pics of what I’ve been up to lately:

2 am filming sessions where the mic stops working 😍
B2B events where I am half having fun half wanna go work 😍
Nice Beehiiv hat cos I love writing more than going outside 😍