It's boring but it made me $28,000 (in 30 days)

On social media, we often feel like we’re not making enough money.

One day someone is about to hit $1M at 23 and the next someone is making 300k/mo from their laptop in Bali.

And I’d be lying to you if I said it didn’t get to me.

But the main purpose of me having a 169,999-follower personal brand was to not have to do sales calls, DMS, outbound… I make clients come to me.

I love it, but at times it feels like I’m wasting traffic.
Every single sales guru tells me the same.

“You’re leaving a lot of money on the table sweetheart”

So I challenged myself. I was going to get back in the trenches and close.

I had no idea, no script, no baseline. Just literal rage.

I mean why are so many people telling me what TO DO?! But yeah I listened.

My 3-Step Conversion Masterclass

(For those who hate DMs)

1) Pay attention to inbound connection requests

Content creation is my forte. My unfair advantage.
But to boost up my chances to not look desperate I gamefied it.

My routine for this:

1. Post on LinkedIn solving a problem my ICP has (LinkedIn growth)

2. Remain on the platform for the next 60-90 minutes monitoring engagement (I do this anyway to track post data)

3. Look at the likes and comments and send a simple “thank you” DM.

You’re already top of mind - if you reach out it’s almost like they manifested you

You don’t come across as needy, you come across as helpful.

If you provide value to someone for free, and they liked it - prospects tend to be a lot more willing to talk to you. Proven fact.

2) Use the Sniper Method

Everyone should have a LinkedIn engagement strategy, this one is targeted.
Make a list of “ideal clients” and comment on their content daily.

This helps you nurture your relationship before you even think about pitching them. You’re talking to them like a human not a prospect.

And this is the lost art of social selling, amongst all the ridiculous pitches your ideal client gets every day…

A little bit of effort, personalization, and even some banter goes a long way.

Bonus hack:

3) Rapport, rapport, rapport.

Always lead with a value exchange, it can look like this:

• Value exchange from you helping them solve a quick thing

• A simple conversation on a recent business trip

• Finding similarities in your work

It’s all very intuitive (and I hate it)

So to cut my time from spending hours talking to people I:

1. Capped my interactions to 10 a day (yes 10 DMS a day yes sorry)

2. Make sure the conversation was problem-driven, so most conversations I’d have aimed to solve a LinkedIn problem or adjacent.

3. Between the 4th and maybe 6th dm, I’d introduce the phrase “So how is X going on LinkedIn” or “I see you’re struggling [doing the thing i can fix] how is that going?”

Obviously context context-dependent those phrases would change but the focus was on gauging interest of the prospect and seeing if they were even considering to fix their LinkedIn.

A trick that I stole from the Wolf of Wall Street:

“Don’t waste your time trying to convert unlikely buyers into the passionate prospects you need”

Because if I have to convince a prospect that is already warmed up via my content then it is not my prospect. Move on to the next. Quick.

And if you want to know how I then closed the clients.
I literally think the DMS were the hardest.

I then hoped on a call with a Gamma “deck” and walked them through it.

And then showed them my process.

Then mentioned the price and I signed a bunch of clients that month.

No fancy deck, no persuasion tactics on the call, no $997 bonus.

More of a

This is your problem
This is my solution
This is how I do it with you
This is who I helped (testimonials)
Interested?

For full disclosure, I hated the entire thing, but I did it regardless.

Do the hard things until they’re not hard anymore

That’s literally it kings and queens!

Here’s some pics of what I’ve been up to lately:

Kicked off the week filming my course (Launching in Sept)
Roasted my friend Jodie’s content for an hour
Crossed 10,000 subs on YT!!

If you’re still here, please reply to this email and let me know what industry/niche you’re in? I may use you as an example on my course 🙂 

Love you!