I broke down my most important LinkedIn strategy

Yesterday, I was writing content for the week.

Asked myself the usual question “How can I best serve my audience”

And referred back to my most asked question:

“How to turn followers into paying customers”

As much as I love posting fire content daily, engaging for hours, posting memes in people’s extremely professional posts and trying to race my friends Luke Matthews, Matt Barker and Jasmin Alic to 200k.

I understand no one has the time, energy or patience to do that daily.

(or the competitive urge to beat all your friends for no reason)

So If I could give you one strategy that can actually:

• Build your authority on LinkedIn

• Turn your profile into a landing page

• Help you go from “unknown” to “go-to”

This is it.

How to turn your LinkedIn Into a Landing Page

This time last year I was getting enough inbound leads to run the agency smoothly from my content.

But I was:

• Posting 6x a week

• Sending 100s of connection requests

• Having call after call with anyone who booked a “15 min call”

I looked at profiles like Justin Welsh’s and Sahil Bloom’s where I knew that there was NO way they were hoping on calls to close clients or sell products.

Then it clicked. It’s all down to positioning.

First impressions count, but I didn’t realize HOW much.

However, the way you present yourself online matters a lot. From the quality of your content to how your LinkedIn profile looks like.

Just think about the last time you bought from someone on LinkedIn (or any social media platform even)

Their profile either sells you into them or helps you ensure your decision.

What you need to do:

(without posting 10x a week)

1. Fix your banner (right now)

My banner a year ago:

Unclear, a bit too clever and lacked personalisation.

My content was doing 100% of the work.

I was wasting precious real estate (I admit it). I thought I didn’t need it.

Then we changed it:

Clear, straight to the point and with tons of social proof to back it up.

Oh, and a clear all to action.

See? Better. You feel like you can trust me more.

Just like a billboard on the street, tell people what you’re doing/selling. Immediately.

2. Update your headline too

A big mistake people make is that they say something like:

CEO of X. Founder of Y.

But there’s no differentiator, it just blends in.

Let’s see an example:

Imagine this was my actual headline - and yes I am cool and yes this is funny, and yes some of you do know me and know what the deal is…

But 99.99% of people don’t.

So to fix that, I needed to make it more obvious.

“What is your promise to those who come view your profile?”

Tell them because, besides your profile photo - people see your headline the most.

Make people want to click on your profile. Tell them what you do and how to help them.

3. The PERFECT funnel.

STOP SLEEPING ON THE FEATURED SECTION ON LINKEDIN.

It’s probably the most underrated feature still.

No one uses it. They either pin a viral post they had or just drop a link.

And it’s costing you $$$. Here’s how to fix it.

1. Prepare 3 options of “offers”

• Low ticket: Newsletter link or a playbook/PDF guide

• Middle ticket: 1 hour coaching applications

• High ticket: Paid workshops or application to your high ticket services

2. Make specific thumbnails for each.

The size needs to be 502 x 262px

Like a Youtube thumbnail, give them a reason to click.

3. Add these to your featured section with a link to each.

Just like a landing page for your favorite products… make it easy for people to click and buy.

Remove friction.

On LinkedIn there’s a bunch of things out of your control.

• The algorithm changes.

• The amount of impressions you get.

• The follower count going up and down.

So focus on what you can. Your brand.

Post outstanding content, and back it all up with a profile that has the same impact…

Don’t let all of those hours you spent writing a post be wasted by a low-converting profile.

Learn from my mistakes.

There’s 3 more key elements missing but this was getting too long…

And we all know you prefer my voice anyway 😎

So I made a YouTube video breaking them down, too. See you there

That’s literally it, for now…

Love you, besties.

Lara