i cheated the system

Last week, I spent a couple of days with two incredibly successful founders.

They had:

• Built and exited an agency (7-figure deal)

• Made it to Forbes 30u30

• Living their dream life

As you’d probably understand - my impostor syndrome was off the roof.

“How did I make it here?” I thought while we were co-working.

I said this to them and expressed the constant “imposter syndrome” I had.

Feeling out of place. Not knowing what I’m doing. Kinda scared. Feeling like I’m cheating as business feels so easy…

Or that someone is going to pinch me and wake me up from this dream life.

 “Just because you found a hack and got ahead of everyone doesn’t mean it isn’t real or that you’re cheating.” - said Forbes 30u30 Ben.

Truth is, we’ve been conditioned by society, school, and the media to be a product of the system. Become a worker for it, and never escape it.

The idea of waking up every day, doing something we love and making unlimited money was never introduced to me at school, or at university or while finishing my postgraduate.

Not even during my entrepreneurship modules.

They made entrepreneurship sound boring, extremely complicated and methodical.

But it’s literally not.

The future of work is play.

"Where did you learn that?” “How did you meet?” “How did you get started?”

I knew life was a game when my day-to-day conversations resembled Timmy Turners…

Life is literally play in this era of the internet.

• You can learn high-income skills

• You can build a business around those skills

• You can build a brand around how you then did those two

All from your childhood room, or living room. For free. Literally.

Turn your life into a video game.

1. Choose your character

2. Stack high ROI skills

3. Collect knowledge

4. Build your network

5. Learn the rules

6. Start winning

7. Level up

You don’t need anything but the discipline, consistency and resilience to keep trying.

And that’s the craziest part of all. A mindfuck almost.

You can build an entire business out of solving your own unique problem and selling the solution on the internet. Making you the “The Niche” instead of “part of the niche”

You stop being replaceable.

Big Business Boss Simulator Game

Every day, log into your “ideal life” simulator game.

If you’ve played The Sims - you’ll understand how much reality mirrors the game.

You use the resources available, find endless possibilities for them, and play until you’re happy and win.

They only way to lose, is if you quit.

But the real-life cheat code? building a powerful network.

The easiest way to start?

1. Investing in coaches

2. Investing in building a brand online

Both combined bring maximum results.

1. Coaching:

I got to hang out with 2 elite entrepreneurs in Spain because 5 years ago I hired a powerlifting coach.

These two entrepreneurs trained at his gym.

Since I was coached by this amazing coach, I was seen as amazing too - which then put me in her radar (and following list) 5 years ago.

Today she’s featured me on Forbes, built LaraAI and given me a TON of business advice I couldn’t pay for.

Often, investing in one great person can open 100s of doors.

Hire that coach, book that 1:1, join that mastermind or sign up to a sports club.

ROI is guaranteed when you’re around the right people.

2. Building online:

Posting good content online builds value.

↳ Building value brings trust.

↳ Trust brings the right audience.

↳ With the right audience comes an even better network.

↳ And that network? unlimited skills and opportunities.

One of my favorite ones? Being surrounded by cool people who know more than me 24/7.

Literally.

3 months ago I had a call with Dakota, he gave me all the tools I needed to build my Personal Branding cohort.

The members love it and the waiting list is growing for round 2. But I would have never pulled the trigger as fast if King Dakota hadn’t shared his insights into running one…

or peer pressuring me into taking action (a real life power up).

Being surrounded by people like him daily makes the 19 months of consistent writing and engaging online worth it.

So, ladies and gents. Play the game.

Find the skills to win, the right people to play with and the leverage to level up.

See you at the finish line.

That’s literally it,

Love, Lara

PS: I recorded a podcast where I talk about the game, watch here.