How My Client got 1M Impressions for 1 post on LinkedIn

Everyone is talking about video content being the biggest cheat code for growth on Linkedin.

The news are even taking the Twitter-verse by storm.

And I never thought I’d talk about it, until last week.

When one of my clients who’s been part of my 2 personal branding cohorts hit 1 Million impressions on her video last week.

So today, I’m going to break down the 3 core components you need to understand to not get left behind in this new video craze on LinkedIn

The 3-Step Video Rundown

1) Content-Market Fit:

To win on Linkedin (regardless of the format) you need to inspire, educate, entertain, and now, you also need to captivate and even be controversial.

1. Educational content needs to break a topic down

2. Inspirational content needs to tell a story well

3. Controversial content needs to interrupt a pattern

For your video content, you need to train your audience to like watching you on video - LinkedIn isn’t native to video. So re-programming is needed.

Alexis (who got 1M) said it herself: If your format isn’t natively video, you need to train them to watch you using video instead.

2) Warm up to video with hooks

Writing is everything, and when turning to video they need to be 10/10.

Both in the text of your post, but also in the verbal and even visual hook.

Let’s break it down:

Video is an art, and all the video gurus claiming it takes 30 minutes to make them 30 videos are terribly wrong.

This video has 4 hooks that make it as ‘powerful’ as it was.
It’s not about the fancy set up, or fun captions it’s about psychology.

The headline hook: Gives authority on the topic. Building trust.

The written hook: Gives context to those not listening. Building rapport.

The visual hook: Uses an image to illustrate the topic immediately. Captivating the viewer immediately.

The verbal + visual hook: Sets the scene immediately verbally and visually.

The first 3 seconds of a video are make or break.

You need to optimise all fronts and get it right otherwise you miss your chance.

And this is why most people fail.
Because again, even though you can film a video on your phone super easily.

You still need the skill to know how to create attention and then retain it.

Just look at these 2 videos too, both with over 100,000 impressions each.

3) Sauce (or skill)

Listen, there is a single commonality between all of the examples I’ve shown you above including me.

No, it isn’t the 1000s of followers, and it obviously isn’t the camera setup or access to high-level editing.

We’ve all been doing videos for years.

As you saw from the breakdown above, there are a lot of small moving parts to the video that most people wouldn’t recognize.

I did Tiktok for 2 years before I launched onto Linkedin 2 years later.
Alexis’ main platform is Tiktok and Cody seems to be on it a lot too.

Here’s how we learned to have sauce:

1. Posted daily videos

2. Had a swipe file of viral videos to emulate

3. Wrote down the best hooks that hooked us in

4. Created videos based on those elements we saw

Tried, tested and iterated every single day.
Because the thing with tiktok is that you need to post 3x a day.

And with that, comes skill at the fastest pace.

Tiktok is a volume game, LinkedIn… isn’t.
LinkedIn is a skill game.

The last point is exactly why I am not a fan of the ‘video taking over’ LinkedIn bs.

Because any average user is better off learning how to write first, as most of the success on video is due to WRITING.

Hooks are writing
Scripts are writing

Once you nail both of those, video is a breeze.

But before then, you need to be clear on your niche, your content ideas, the problems you solve and so on.

And if you want to get leads, here’s a full tutorial on how I’d do it (with and without video).

You don’t need to do video to win on LinkedIn. You need a top-tier skill to win.

No matter the format, how you present yourself is what matters.

Master your skill first then do all formats later.

Don’t let the FOMO get to you.

That’s literally it kings and queens!

Here’s some pics of what I’ve been up to lately:

Had my quarterly lunch with my mentor ⭐️⭐️⭐️
Finished up scripting the course ⭐️⭐️⭐️⭐️
Praying and journaling a lot more ⭐️⭐️⭐️