How I closed the founder of a $22M company

I hate sales, and always have.

But that doesn’t mean I don’t sell.

Because listen, there’s a new thing that is better than any sales pitch I could ever deliver (and it 100% doesn’t make me cringe).

It’s content, on LinkedIn.

It’s how I built a 100% inbound personal branding agency last year.

And how a founder of a $22M company reached out to me to begin with.

Because my content did the selling for me, all I had to do was close the deal.

Here’s what happened.

I wrote content that was specific enough to attract him.

I talked about 1 problem (not writing well)
I talked about 1 solution (how to write better)
I used CEOs and Founders as an example (How they could do it)

I did this for months, but he’d been watching.

Then the final penny dropped, one of his connections also liked my post.

This is what the halo effect is.

He already liked my content, but his connections liking and engaging with it confirmed his choice for him

He DMd me that same day, and how we’ve been working together for a year now.

No chasing, no cold-emailing, and I didn’t even have to objection handle.

And to this day, he’s my favorite client.

Because he was invested in me before I was invested in him.

And that is the power of a personal brand.

It’s not just about the followers, but the authority you build in the process.

So, if you want to learn how to truly position yourself as someone that attracts your dream clients to you, then you need to create content that makes them want you.

And Literally Academy is exactly what you need to do this.

We’re closing our official launch offer in 5 days, after that you won’t be able to access the FREE bonuses included (5x masterclasses)

PS: If you follow me on X you know how much I love this client.

See you inside literally academy x