your content doesn't suck, your positioning does

Harsh truth: Most people don’t have content problems. They have positioning problems.

Everyday, I see people executing the Linkedin playbook perfectly. Doing “everything they’ve been told” to grow on their personal brand.

But, there is one element that may be missing and that is positioning yourself as someone worth listening to.

May 2022 I was in the exact same boat. Posting daily, engaging for hours but getting low engagement and 0 clients.

The inbound leads I was getting…. Nightmare.

“Could you give me a discount” “Can I see 10 successful case studies” “Your price is too high, can go to another agency”

But looking back, my content wasn’t reflecting the price tag and the client I was aiming for. My content screamed beginner with no idea.

So I spend an entire year working on my positioning. On writing better hooks, on delivering A-Class value and on re-positioning myself as an expert.

Not just someone posting on Linkedin.

This is me today: Best in class, daily leads, and having a great time.

What did I do though? I rebranded myself. Entirely.
I started showing up as someone worth listening to.

In this game of social media, whoever has the best cards wins - and sometimes we can give ourselves “ace” cards to win.

And a conversation with one of my good friends Sam Winsbury reminded me of that last year when he told me the hook I opened this email with.

It led me to rethink my entire brand and a contributing factor to where I am today as an entrepreneur, agency owner and D List micro-influencer.

Sam is the Founder and CEO of the leading personal branding agency in the UK (Kurogo), and has worked with 100s of clients in all industries.

Scaled to 80k months without having 50,000 followers or being cringe.

Done an amazing job at it, the results are crazy. Top voice badges left right and center, mega-viral posts, leads and PR opportunities

_{(Don’t ask me how I know I definitely don’t look at people’s clients or anything… moving on)}

And to your luck, his 6 Figure LinkedIn System community is LIVE.

Why should you join? Well if I was to partner or pay someone to help me run an agency again it would be Sam with no doubt.

From systems, to sales expertise to the entire delivery on how to get anyone clients through content without virality… Sam’s figured it out.

What I also want? I wanna learn:

1. Authority positioning (literally works w elite tier clients $$$$$)

2. The systems and infinite plug-and-play templates he’s built over time

3. Funnels, sales calls and dm scripts I know have never failed him

And obviously weekly calls with him or his team so I can be shouted at for not using systems.

If this sounds like something for you, then this is a no-brainer.

Posting content is only one small part of your brand, especially if you want clients that pay you 5-figures and want to make 6 and 7 figures from your personal brand this year.

That’s literally it kings and queens.

Here’s some pics of me and Sam last year when we filmed together!

No I did not get paid for this but I did get bribed with some slides :)