You don’t need to hire a team to become a business owner.
You don’t need to start the next unicorn to replace your income.

You just need to solve a specific problem for one specific audience.

A few years ago, I saw Justin Welsh talking about the idea of a “one person business” a concept I’d never seen before.

No teams. No payroll. Most of it is profit.

All by focusing on 3 core things.

Before 2023, all 3 took time. They also cost thousands.
Today… you can turn your simple idea into a product ready to go in 24hrs.

AI levelled the playing field for everyone, putting beginners like you and me who wanted “more” in the same category as someone with years of experience.

A solo operator can look and perform like a full team. They can use their current skills and turn every one of them into a monetisable asset.

I know this because this is exactly what I did 3 years ago.

The business that became my claim to a 6-figure year was a one person business.

The way I monetised it further was by building a digital product.
The road to leveraging both was to build many more.

3 years later, I made millions online through this concept.

And this is nothing to be skeptical about. Selling knowledge today is normal.

Multi-million dollar companies like Masterclass have normalized selling information - but you don’t need to be a celebrity or a world-renowned chef to do it.

You just have to know how to solve a simple problem.

Worked at apple? Can create a digital product on operating systems.

Worked at a consultancy? Can build a playbook on company culture or client retention.

Worked as a marketer? Can build a community full of people who want to understand where the world is headed with marketing.

The options are endless and AI speeds this up for you today.

You can sell what you know:

- The specific systems you’ve created to make your life easier at work.
- The guides you built for yourself and wish someone else had given to you
- A productised version of your current business that can sell by itself.

Let’s take a career coach:

They left their job, but understood what it takes to get a promotion.
People want to learn how to get to their ideal life, and would pay for a fast-track.

So you build a digital product with the exact guidance on it and sell it online.

Let’s take an agency owner:

They’ve built an agency, went through every hire, every fire, every complex method to acquire leads and manage clients…

Now they could put all of those internal SOPs and systems into a digital product and sell it to add revenue to the business and scale profitably.

Sell what you make:

Let’s take one of my friends Katie.

She created a cup for herself, customised with a logo.

Her friends wanted some too with different logos.

She then manually ordered cups and added the logos herself, sold them online

The business made her 6-figures. Because she sold the stock she had.

Selling physical products is also a way.

Sell what you love:

Let’s take any of you as an example. You love a skill you have.

You love AI and coding. You love writing. You love fitness. You love self-development.

You can turn that “loved” skill or hobby and monetise it by building a 30-day “How to [do thing you know and love] without [problem].

One of my favorite examples of this is PCOS coaches.

They love fitness, but understood hormones play a big part.

So many of their products are “How to lose weight with PCOS faster with 1 protocol”

Simple for someone who’s done it. Easy to productise. Solves a burning problem.

The opportunties today are endless.

And you don’t even need to be a marketer, a pro-entrepreneur or a professional landing page developer.

Nas.com (today’s sponsor) makes it insanely simple to start.

Nas is one of the leading community monetisation platforms in the creator economy, a platform that just raised $27M in it’s Series A… leading investors including leading Khosla ventures (which has backed OpenAi, Replit and Stripe too).

The platform is leading the wave of AI and productization of your interests and skills making it easier than ever for anyone to start.

Almost like the shopify for regular people who don’t want to overcomplicate starting a profitable side hustle.

Here’s how it works:

Step 1: Snap a photo and AI Builds your store in minutes.

Step 2: With one prompt, create marketing assets for your business instantly

Step 3: Run your ads on Facebook and Instagram with one click

Step 4: Accept payments globally around the world with 0% add Nas Fee.

Essentially… Nas runs AI ads for you and gets eyes on your product faster than doing so on Meta or Google at a 10x lower cost. (10x simpler than anything else… no need pixel set up and no need for a complicated meta business suite.)

I’ve seen entrepreneurs go from selling 1 product a month to 30+ in the same timeline.

Just faster and better. It all starts with packaging. Nas helps you nail that.

No team. No Insane Facebook ad spend. No endless loop of content that never does anything.

If you want to get started, join Nas here - the Nas team have given me a special code for you “LARA100” - $100 in credits to try our content and marketing suite + 14 day free trial.

As a token of my support for ambitious beginners, I’ll be purchasing 10 products from those who join using my link and build their stores on Nas!

So reply to this email when you’re set and ready to go and I’ll pick 10 winners and share my feedback on our next email!

Love you, rooting for you.

Lara