How I Plan to hit 100k followers on all platforms in 2025.

My main rule over the last 2 years of building and scaling my online following has been:

Master on 1 platform first, then win at all of them.

The reason has been extremely simple, it’s always been about removing friction.

See, social media is easy when you understand 1 of them very well.

And to do that you need to isolate the rest and focus on 1.
Because with 1 single platform you get to:

• Prove your messaging

• Prove your strategy

• Prove your content

• Prove your niche

My favorite part about the algorithms is that they will tell you what you’re good at and what you’re not - and often times is not what you started with.

I said this to a client while we were having coffee in London - the platforms will tell you exactly what they want you to post, you just need to listen to them.

When I started, I tried many different content styles.

None of them worked, but then I hit the jackpot when I started storytelling and educating.

Within 1 year, I had a proven niche, validated content ideas and a business that allowed me to hit 6-figures before graduating university.

It wasn’t just luck though. It was focus.

How I’m taking all of these lessons and growing on multiple platforms in 2025

After trying and testing this loosely and growing my YouTube, newsletter and X to 15k+ each…. Here’s my simple strategy.

1. Write ideas and post them on X
2. Screenshot them and post on LinkedIn

Here’s a practical example of how I’ve been doing it:

3. Turn posts into scripts for YouTube
4. Turn those scripts into a newsletter
5. Cut Long-form YT videos into clips

Here’s a practical example of how I’ve been doing it:

6. Redistribute clips to Instagram
7. Use the most viral ones for LinkedIn

I've tested this out over the last 6 months.

It works for me, now I just need to double down.

Repurposing has become high priority for me.

I can lose any social media account at any point.
Seen it happen 100s of times with my friends and peers.

But more importantly, I have leverage now to repurpose.

I can afford a team to edit, I have more time to try to do this, and I have proven content to tackle this efficiently. 2 years ago I wouldn’t have tried.

Again, not because I couldn’t do it, but because I knew I shouldn’t.

Dominate one platform, conquer them all.

That’s literally it kings and queens.

Missed you and writing these long form style emails for you.

Here’s a picture of me and Literally Academy member Harry!
Went to Cyrpus to visit him as he’d won $1,000 from one of my challenges inside.

We just launched our monthly challenges - they’re all designed to help you grow your LinkedIn personal brand.

If you want to check it out click here!