How to deal with failure (and win anyway).

There are 2 types of people in the world…

Type As: Colour-coded Notion boards, 5-year plans, and KPIs.

Type Bs: Follows the vibes, no plans, and mostly chaos.

I’m both.

A Type B person running a Type A business.

Which means I have to deal with risk-seeking behaviour that needs to be scheduled on a calendar every week in order to feel alive.

Every week, I have a series of micro-failures accounted for.

And it’s turned me into the best entrepreneur I could’ve possibly become.

Because the people who win aren’t the ones who plan.
They’re the ones who just try and then iterate.

Failure to me is a data point. The best of its kind.

Because they are the things that get me to take immediate action.
Not the small “improvements” that get lost in a post-it somewhere.

This is how winners win. Let me explain…

The micro-failure protocol I follow nearly every time
to guarantee success (no matter what).

Step 1) Short deadline to test new “ideas”

For example: a new launch, webinar, podcast, speaking gig, consulting offer, or live workshop.

Prep time I give myself: Minimum 3 days, maximum 4 weeks.

This forces me to think in terms of execution, not perfection.

Step 2) Finding weak areas or knowledge gaps.

The 80/20 rule comes to mind here.
Pick 1-2 things where there is a lack of clarity.

Spend time learning how to fill those gaps.

Enables bias towards action not overconsumption.

Step 3) Real-world test

The internet is a playground, ship fast.

It’s easy to “test” in private, I rather just do it in public.

Feedback loops start, feedback is true and often harsh.

And honestly, it is the best kind.

Nothing more humbling than knowing you suck at something you thought you were good at.

Step 4) Speed with feedback.

Collect data from test quick.
Look at numbers, number of comments or whatever metric you can use to measure success or failure.

Iterate within hours.

Live launches give you instant feedback loops.
Now you have to create instant optimizations.

Can call it a “reintegration loop”

Do the same thing again but 2x to even 10x better.

This is how I’ve often turned $100 into $100,000.

Let me give you a real recent example.

Last week, we had a webinar, and nearly everything was set up for success.
But after day 1, I felt like I had failed.

4 thousand people attended, but not many people bought.

We had either an offer problem, clarity problem or delivery problem.

So, for day 2, we re-invented the entire sequence, and we did 10x better.

Immediately.

Day 3, did the same but added 3 things we noticed were missing.

Ended up hitting a goal that on day 1 would’ve felt impossible.

Now we’re on track for a record-breaking launch.

But it wasn’t because of luck, it was because of immediate action and relentless accountability.

Look, failure is hard, but when you see it as a simple data point, you can start seeing it as a necessity.

There is no easier way to realise what you’re lacking than a final test.

And the best part is, you can always try again.

In this world of entrepreneurship, those who take big risks get high rewards.

But only if they learn from them.

Remember that next time you fail.

You’re one step closer to a big win.

Love you.

Lara.

PS: In honour of Ben Bader’s passing, here’s a great video I just found on a similar idea.

For those who didn’t know Ben, he was a true star in the business space.

There are very few people I truly admire and liked - ben was one of them.

He’s left a library of content for you and I hope you find him as inspiring as I still do and always will.

Rest in peace, Ben.