How to use psychology to grow and sell on social media.

I gave a personal brand masterclass last week in front of around 30 7+ figure business owners. As I was explaining my content strategy, I spent about 20 minutes on 1 key thing.

Psychology. More specifically, emotional and logical buying.

I want to keep this one short, so let me get straight to the point.

You need to use emotion in order to get to your ideal outcome.

Outstanding marketing triggers emotion, this is why hooks are filled with emotional triggers when you see viral videos or even scroll through LinkedIn.

And those same emotions that got you to stop, make you keep watching or reading.

Now to apply the same you need to understand that emotion leads to action.
It acts as a bridge to conversion.

And yes you can do one or the other but using both will accelerate your growth and therefore sales in your business.

Let me show you.

I wrote this hook live for my friend’s new product launch.

This hook is broad enough to appeal to nearly every business owner but narrow enough to get them to keep reading.

Why? Because I agitate on a pain point 99% of entrepreneurs and founders have.
Fixing their systems because for some reason we think we need to at all times.

It’s the curse of competence, but we’ll talk about that another time.

Now, the psychology element comes in handy when we’re using 3 key things.

1. Validated keywords (customer research allows you to identify them)
These come from the pain points you know your audience has.

2. Showing the problem immediately (gets people’s attention fast which is key with short form content)

3. Triggering emotion subtly by calling them out on what they know they’re doing wrong (in this case “bad processes”).

However, and pay attention here… I said subtly because I’m not telling them that if they don’t fix their bad processes they’re going to die and their business is going to explode.

We’re simply touching on the fact that is very much real that hiring isn’t the be-all-solution we sometimes expect. And giving them an alternative reality to the result they are looking for.

Lemme whip up my miro board again (hehe I like it).

Now, to replicate this in your content all you need is to think about those 3 things.

1. Validated keywords.

2. Immediate problem highlight.

3. Subtle emotional triggers.

People often need pain to take action, I’m one of them.

For example…

Most people don’t want to be healthy, the fear being unhealthy.
So they’ll buy supplements in order to avoid that.

Now a part I need to highlight here is that emotion will get you the attention which is why I wrote the hook, however LOGIC will bring you the conversions.

This means that once you master the emotional hook sequence, you now can use your logical solution to gain their trust.

For example, earlier I stopped my scroll at this live webinar titled

“How to battle insulin resistance to burn belly fat”

No one cares about insulin resistance UNLESS they lose weight, feel constantly bloated, tired, or inflamed and fear that something deeper is wrong with their body.

Now she hooked me in for the first 10 seconds, but I watched for 10 minutes.

Why? Because she then followed up with a logical 3-step solution explaining why and how to fix it using science and logic.

Which automatically made me view this person as a trusted authority, even though i’d never seen this person before.

And this immediate action is exactly what you want to replicate in your content.

Not via deception, but via implied interpretation backed up by logical solutions.

TL;DR: Make people feel something every time you create content.

Inspire people to take action, maybe not a direct conversion but perhaps just an open loop in their brain. Or a conversation. Or a follow.

Play the long game, ethically. Think logically, but write emotionally.

That’s literally it for today - missed you king/queen.

If you want the full 60 minute masterclass I did on this, It will be uploaded onto Literally Academy next week. People paid £5,000+ but you can get it for just 7% of that.

Enroll now