I logged out of Linkedin for a week straight

You don’t get a medal for playing life on hard mode.

^^ this is a quote I heard on a podcas and it’s stuck with me since.

This idea of hard work = more money/success was my biggest downfall as an entrepreneur.

Because most of us have this insane addiction to work, which is correlated with effort which is also correlated with you know…

Long nights
Sleep deprivation.
Being “locked in”

And I’m all in for that, truly, but not always.

Let me give you an example: I had to fly to LA to an event with 3 days notice.

Trip fully paid for. Business conference. Beach and sun.

Dream right? No, actually, a NIGHTMARE for me.

Because there is like a 8 hour time difference between London and LA.

And I was trapped in this content hamsterwheel.

Focusing on every piece of post.
Having to make new ones for the next day.
Engaging with people for like 10 hours.

And on top of that run a business, manage a team and manage myself.

I was about to launch my product “content code”.

I needed to be logged in posting content.
I needed to write emails and schedule them.
I needed to be chronically online making sure it was all good.

So I nearly declined. A fully paid-for trip. With a +1.

Because… I NEEDED TO POST MY LINKEDIN POSTS?!!!

😭😭😭😭😭😭😭😭😭😭

Now, I ended up going on that trip.

The mini launch made over $50k (i forgot how much exactly).

And guess what?? I was offline for most of it.

The power of the 1 thing

During that launch, I decided to go hard on emails and light on social media content.

Wrote and scheduled all my emails before I left.

Then turned those emails into LinkedIn content for the week.

Got one of my assistants to do the engagement during those days as the timezone was insane.

Here’s my process:

1. Identified key pain points to use as email angles

2. Doubled down and asked ChatGPT to help me refine the pains

3. Used my headline swipe file with my favorite email headlines

4. Used that as template

5. Wrote the emails

6. Scheduled them

7. Wrote the posts using the email structure

8. Scheduled that

9. Gave very specific info to my team

For a week straight, I was off LinkedIn and my business didn’t collapse.

This was huge for me, as I’d tied hard tired efforts on LinkedIn to money.

But it doesn’t always have to be like that.

You don’t get a medal for doing business the hard way.

This game isn’t about doing the hardest thing.

It’s about surviving while everyone else isn’t.

The real test of entrepreneurial skill is being able to thrive while everyone else is playing entrepreneur.

Find the ways you can remove yourself.

Just like that trip forced me to find how I could.

Because i’d known this whole time I could.

But it felt too simple to try.

PS: This is exactly why I spent the last few weeks building Send and Slay sorry Sell - an email course showing you how I’ve gone from content rat-race to a profitable business that doesn’t rely too much on me.

I’ve grown my newsletter to nearly 40,000 subscribers in 2 years. Monetised nearly all of it.

Now it’s your turn.

Because you don’t need the biggest following, you just need the most loyal.

Sign up to the waitlist here.

Speak soon!

Lara