On August 5th, we’re relaunching my software Kleo.

And we’re throwing an exclusive in-person mastermind on August 8th to celebrate.

The entire team are flying in from across the world into London just for this.

And I’d be lying if I didn’t say that the pressure wasn’t killing me.

At all times, I’ve said that as a creator, I have the upper hand to build the perfect product for content creation on LinkedIn. I know exactly what formulates a winning post.

But all of that is in my head; a lot of it now it’s gut instinct too - I repeated the same process thousands of times - the system is ingrained in my brain.

For well over a year now, I’ve recorded myself writing every post you’ve seen on my LinkedIn.

Every single one of them.

The engineering team turned those into what now powers Kleos's writing ability.

It’s incredible. I’m so proud that we’ve been able to exceed our own expectations.

And push to build a product that isn’t just an “AI writing tool” but a tool that thinks like a world-class writer and a growth strategist instead.

We’ve re-invested every penny into Kleo. We haven’t paid ourselves anything, ever.

Yet all of us spend most of our time on it.

Now since this is a pretty big deal to me, and our team.

We’re not just launching Kleo on the 5th.

We’re also throwing a mastermind on the 8th, in London.

Followed by a party where our favorite creators (Chris Donnelly, Timo Armoo, Jake Ward, Mia McGrath, Charlie Hills… and so on) are joining us for the evening.

So yeah. The pressure is real.

I never in my life thought that I’d be organising, planning, scripting, budgeting, ideating, storyboarding and managing 3x events at once.

But it’s also mostly excitement.

This could be the thing that changes everything for creators, and for Kleo too.

We’re competing with companies with 100M+ in funding.
We’re racing with those with years of experience on us.

But they don’t have what we have, a love for the game and experience playing it.

That’s been our fuel.

And I tear up everytime I think about the speech I’d give when we make it to the finish line.

If you’d like to join me in person in London on August 8th…

You can join our mastermind here: https://app.kleo.so/mastermind

We have 30 spots for it, you also get 5+ free bonuses such as free access to kleo, our private programmes, merch and photos on the day.

The mastermind is all-day too - with tactical lessons from the 1% of entrepreneurs.

Would love to see you there!

In the meantime, wish us luck! Pressure is a privilege.