About a year ago, I woke up to a group chat text from one of my friends who’d exited his business during the last “boom” in marketing when social media was at an all-time high.
TikTok. Instagram reels. Influencer marketing. THAT was the blue ocean.
And for years since, entrepreneurs like you and me have been looking for the NEW way.
His message said, “We’re in a generational wealth run with AI boys and girls”.
At the time, I wasn’t sure. I was using AI, sure - but not as much.
I’m a non-technical entrepreneur. Don’t understand code… so it felt out of place for me to believe this could be “the thing”.
A year later, 90% of what I do for the businesses runs with AI.
I even have my own AI software that’s gotten over 1,000 paying users.
And we’re currently rebuilding the businesses to be AI-first not just content or education first.
AI isn’t the enemy. Not knowing how to use it is.
What I observe today in this market is that using AI isn’t about every shiny tool that has AI on top of it.
It’s been about using AI to replace everything that used to take time or needed hiring for.
Over the last few weeks my team has built entire processes that a marketer would’ve taken months to create in under a few days.
The result for me so far? I get to focus on my zone of genius.
I don’t have endless cognitive overload. I focus on my one thing.
AI in general has removed the constraints I had from “I need to hire 5 more people to manage this” to “I have AI to manage this and now can focus on this”.
My team is using it to move faster. We’re producing at an incredible level.
But to get to this point I had to remove the endless noise and consistent new ai tools and apps that made the implementation process so incredibly overwhelming.
Something that crossed my mail earlier this week was this crash course by HubSpot for non-technical entrepreneurs.
Breaks down how AI can actually be used in different categories from marketing, operations, human resources to customer experience.
^ the crash course gives you prompts to use today for your business, many of which we currently use for the businesses, especially when calculating churn, customer success and increasing lifetime value and retention.
Which is something 3 years ago I would’ve had to pay an accountant or consultant for. Today, I just give it data, prompt it based on the need I have for that data and get it to give me a solution.
How I’m actually using AI this month:
For example, earlier in the month, my coo gave Claude all of my emails as I write 99.9% of my email copy; however, I don’t have time to write from scratch.
She gave it all my email data with open rate, CTR, and replies and from that it Claude built a table based on the best-performing emails, topics, and angles, so that the data that looked like just numbers is usable for me to write more emails faster.
^ ^ this is what my COO built for me inside of Claude
I never plan to outsource my writing.
What I am doing is outsourcing the data collection.
Look AI isn’t another fast trend. It’s something that is here to stay.
Moving into an AI “powered” business where you use it daily is where you win.
The playing field is even, mastering AI use isn’t just for technical people, it really is for anyone who just understands how to use it.
The more you try it, the more use cases you find for it in your business.
Been in way too many high-value rooms where this is a constant topic of conversation. I’ve seen what people are doing with it, I’ve seen what my co-founders are using it for and I’ve even done it myself multiple times.
It’s completely changed the game.
This is where businesses grow faster, and most of it is free.
What a time to be alive.
PS: reply to this email with what other resources you’d like us to put together for you!
