• Lara Acosta
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  • 🤯just crossed 4,000 webinar signups ORGANICALLY?

🤯just crossed 4,000 webinar signups ORGANICALLY?

This is funny…back in November, I wrote this email about how I spent $20,000 on ads for the first time, and why I hated it.

In short: Organic converts better when you have an audience, period.

And I just rested my case.

My organic content on LinkedIn alone and the Kleo team just drove 4,000 sign-ups for our free class in under 10 days.

0 ad spend. All organic content on LinkedIn.

You don’t need to do paid advertising in order to get leads in 2026.
You don’t need to do paid advertising in order to get leads in 2026.
You don’t need to do paid advertising in order to get leads in 2026.

I personally believe that people who rely on ads often have a skill issue with organic content, or are simply too far into the “scaling” epidemic, where throwing money at anything seems like the most sensible approach.

I’m not into throwing the “spend money to make money” mentality when it comes to lead generation - it’s outdated and ridiculous.

Content alone has built multi-million dollar businesses for 100s of people I know.

Rob is my favorite example (also my co-founder.
He’s never once done ads. His SEO agency does $300k/mo

Could say the same for people like Justin Welsh, who scaled his 1 person business to millions before he even hit mass follower growth…

Anyway, the point really is… if you want to get leads for your business, you can just post on LinkedIn.

Yes it takes a little bit of time.
Yes creating content can be hard.
Yes building a following feels harder than ads sometimes.

But I wonder if there is someone who has an entire blueprint dedicated to this…

Hmmm…. 👀

Interested? I am… See you on the 22nd, bring a pen and paper..

It’s going to be awesome.

PS: Drop me any questions here on lead generation specifically so I can break them down for you LIVE.

Love you!