Mistake #1 that keeps people from growing to 10,000 followers and earning $10,000/mo

I’ve coached over 200+ people on how to grow and build their personal brands on LinkedIn (and beyond that).

The number 1 reason why 99% of them haven’t done that yet is NOT because they haven’t gone viral.

It also isn’t because they don’t spend 3+ hrs engaging on the platform.

Or because they’re not posting selfies or infographics.

It’s because they assume people know who they are and what they do.

So instead of posting “valuable content” they post updates.
Or talk about their ‘thing’ without clarifying what that thing is…

Here’s what I mean..

The #1 problem (clarity):

One thing about LinkedIn is that specificity and simplicity run the platform.
It’s actually incredibly easy to crack its code.

The more specific you are the higher the chances you have to be recognized as the ‘expert’ in that one thing.

But in order to do that, you need to know what that thing even is.

Content strategy is not the same for everyone and it shouldn’t be.

This is what I call the content paradox, where people create content without a proper strategy aligned with their specific goals.

1) Define what you want to be known for.

2) Understand what your goal is on LinkedIn

3) Create a specific strategy for just that

Lead gen strategy: 80% posts using case studies 20% educational on what you’re selling

Virality strategy: 90% of posts using ‘trending topics’ on LinkedIn and 10% pushing to your newsletter

Hypergrowth strategy: 90% of posts using ‘trending topics’ on LinkedIn and 10% leveraging other people’s audience (swaps) + using infographics and “feel good” content (+ newsletter push)

One of our members, Noemi has built a massive audience by using the last one.

Noemi has blown up by using hyper-growth strategies… BUT writing is where the key lies.

Look you’ve seen it. 100s of accounts using the same type of strategies…

But somehow they still can’t crack it.

Noemi’s secret code to cracking LinkedIn

Viral content + Hook mastery + Formatting + engagement = GROWTH

Instead of trying to figure the code for herself she’s done this instead:

1. Hired the best mentors (me included) to tell her where to focus on

2. Leveraged her network and connections to build authority

3. Uses her credentials to build trust often with her audience

4. Learned how to write effectively without spending hours

This strategy is the most sought-after secret on LinkedIn.

And I show you exactly how to do the same inside Literally Academy.

I’m opening its doors on the 17th of September.

This isn’t just a course, I built it specifically to address each problem individually to depth I’ve never gotten into (even on my YouTube channel)

Alongside that, you get weekly calls with me to address your problems live.

PS: To celebrate, I’m hosting exclusive calls for you bringing in some of my most successful students and other guests to reveal all their secrets.

Dates will be revealed next week. Stay tuned.

That’s literally it.

Love, Lara