I’m going to be honest: this was the most exhausting launch and season of my entire career.

The pressure to make this work, pull through, and deliver was mental torture.

As someone who loves the art of marketing, I couldn’t forgive myself if I didn’t give it my all.

Every swipe file I collected.
Every launch that I watched.
Every post that I’ve written.
Every webinar I watched to study it.

Yes, including Hormozis, of course.

Every single one of those small actions led me to this very moment.

Often I see seasons like these, where we’re promoting something not just as a “sales” period but as a moment where we get to go on stage.

Just like an athlete goes into an arena.
Just like a speaker steps onto a stage.

And at all times, the goal is a standing ovation and a gold medal.

Knowing that we not only put on a good show, but we also got to win.

So grateful for every single person who watched this happen live.

So grateful for my co-founders who made this happen.

And beyond grateful for the person every single one of you has watched me become.

From the girl who wrote her first email from her uni dorm room with a broken chair to the girl who I now am, setting new 5-minute miles for every aspiring entrepreneur and marketer who thought that “they couldn’t do it”.

This one was for you.

You can do it. You can always do it.

Thank you. I love you.

Love, Lara.

PS: To celebrate Kleo’s launch, we’re giving every new user a 4-week programme (worth $5,000+) for free. All you have to do is join Kleo for a year. This expires in 24hrs. See you inside! »»grab it here««