No risk, no story

The most unique thing about you will always be your story.

Stop letting work colleagues, family, or even “friends” stop you from posting or sharing your journey, transformations and ideas online.

In this world full of noise, ChatGPT generated content and Canva templates from 2015 - your story trumps them all.

All you need to do is write about it.

60-second Storytelling Masterclass

Over the last year, there’s two things that helped me blow up online.

1. My stories

2. The way I wrote them

Here’s a gamechanger storytelling framework that you can follow (easily too)

I call it the "Show, Don't Tell" Framework:

Each story I write focuses on:

1. The transformation

2. The struggles

3. The journey

4. The "win"

My biggest mistake before? Too much context.

The Framework:

1. Start with a transformation (the hook)

↳ "I packed a one-ticket flight, and it changed my life."

2. Briefly touch on the struggle (cut the fluff)

↳"I felt lost, scared and had 0 expectations."

3. Quickly shifts into a lesson (actionable advice)

↳"But I learned to adapt quickly"... [give 3 examples]

4. Has an immediate resolution (the win)

↳ "Today, I'm the CEO of my business."

5. Ends with a "feel good" statement (platitude)

↳ "This overnight success took 10 years"

Bonus: Take the reader from low to high, always

Give people enough context to trust you.

But don't overwhelm them with the details.

Make them "feel" the struggles.

But make them LOVE your character.

And how, through "adversity," you came out winning.

The Hero’s Journey

I am totally using this segment to LET YOU KNOW I am a Harry Potter fan.

Ok now, -science time-

Every mystical superhero movie always has one character: The hero.

They’re usually common, with an unfortunate background, and quite relatable.

But why is that? Because you relate, but you also want to root for them to win.

It mirrors you “fundamental” aspects of human life… the struggles, the challenges, the ups and downs. It’s relatable.

People want to see others win, fact. But they want to see them struggle first.

This is called the “Hero’s journey” - a framework that’s been used for decades.

“It ensures that before the hero achieves victory, they must first face and overcome a series of challenges.”

Harry Potter literally lived under the stairs, his family left him out and he always felt like he didn’t belong. Look, I don’t relate to the stairs part but, the rest I do understand emotionally.

So when he became a full wizard and was like see you, I was SO happy. Because I knew what he’d gone through.

It’s the same in every single movie.

This is why your story is so important online.

And why many founders, entrepreneurs and creators fail…

They’re just sharing the wins. People don’t want that; they want to relate to you.

If you’re sharing a win, always share the come-up.

The shortest example I can give you (and one of my best):

This works because the story isn’t about you; it’s about them.

A mirror to a possible future they could have if they do what you’ve done.

PS: Read all the way till the end? I used one thing coined by my friend Kieran Drew… “Magnetic Writing”.

You know how each line made sense, and despite this being written for over 10,000 people it felt like I was talking to you?

That’s what Kieran and I do - we magnetize.

Kieran Drew left his job as a dentist to write online; today, he has an audience of nearly 300k on Twitter and 28k newsletter subscribers writing his way from 0 - $500k as a solopreneur. All done through his unique writing and insane ~magnetism~

Endorsed by the likes of Justin Welsh, Dan Koe and myself (obviously) I’ve dropped a free resource to get started and write engaging, unique and impactful content without spending hours trying to learn how.

Kieran was a massive inspiration for me to start a newsletter so, if you need that extra inspiration… this is your sign.

That’s literally it for today kings and queens.

Love

Lara x