People on LinkedIn are getting rich by getting lucky (and you can too)

When you open up your LinkedIn feed and scroll… you see:

1. Work/ ex work colleague post on something

2. Viral post on remote work/ productivity or a selife

3. An founder/CEO talking about their recent success doing XYZ

“Must be nice” a lot of us think (including me at times) I think at the last type of post.

Probably got lucky….

Probably joined the platform in 2020, everything was easier then, right?

Probably in one of those affluent circles and got super lucky with one thing.

Well, almost never the case.

People on LinkedIn are getting rich because they’re fabricating their own luck.

Let me explain…

The Unfair Advantage Theory

Success isn’t about luck or timing. It’s about preparation meeting opportunity.

Shift your focus from “envy” to “If they can do it, I want in too”

Here’s how to find your unfair advantage (and get lucky):

1. Self-assess:

   What are you naturally good at that that others aren’t? Examples:

   • Obsessed over SEO at your current marketing agency job

   • Unique strength is being able to tell stories, well

   • Naturally charismatic, good at public speaking..

2. Understand what your main advantage is and find where you can use it to make money, grow an audience or scale your business.

   My friend Hannah was a competitive powerlifter for years, but there was no money in the industry

   She used her fitness expertise and discipline learned at the gym to build a 7-figure fitness coaching business.

That wasn’t “luck” it was preparation (her training for years), meeting opportunity (being fed up, taking out a loan and investing it in a programme).

3. Market yourself ruthlessly.

   Show up where you aren’t invited until you are.

   Be at places where you’re not meant to be until you run them.

   Act like you are the things you say you are until you are proof of it.

I remember showing up at networking events where no one knew me. This year they’re inviting me as a speaker. Or me commenting on podcasts and YouTube comments… last month, I was on one of those.

I showed up on Justin Welsh’s comment sections’ like we were buddies. He’s commented back a few times on my posts now too.

None of that was luck.

It was preparation by me doing the reps every single day. And it was an opportunity that came through the reps.

This year I spent $11,200 on ONE mastermind, just to “get lucky” like Hannah.

So I could be in more right places, at the right time and maybe gain some insights.

I’ve already had a 3x return on it. Because I paid for my luck this time.

Luck in quick access to information, access to a network of high value peers and access larger communities to compete against.

So I never get comfortable, and always be the dumbest person in the room.

But yeah I also got accepted into it by mere luck! And because the algorithm is on my favor and the metrics for my LinkedIn and biz just tipped the scale in my favor which allowed me to enter this mastermind or all the other lucky instances i’ve had this year.

Sarcasm aside, people on LinkedIn aren’t just getting lucky - they’re making it.

And you can too.

“Find your unfair advantage and then just shut up” - JK Molina