This email is dedicated to every entrepreneur, creator, freelancer, executive, and student who’s supported me in this journey.

Every person I’ve had the privilege to speak to online and offline, and more specifically to you who read these emails. I love you so much.

Last week I made it onto Forbes 30u30. The biggest goal I’ve ever set myself.
And I would not have done it without you. 

To your support, kindness and love - I’m rooting for you as much as you did for me. 

We made it, team.

Today’s email will break down 3 fundamental lessons to achieving incredibly delusional goals.

Because if the goal doesn’t scare you, then it isn’t big enough.

1) Love the humble art

In 2024, back in my shoebox university room, sat in my broken gamer chair, I was reading The Daily Stoic as part of a reading challenge I set myself.

And I remember reading the daily page from July 14th.

“Love the humble art you have learned, and take rest in it. Pass through the remainder of your days as one who whole-heartedly entrusts all possessions to the gods, making yourself neither a tyrant nor a slave to any person.” - Marcus Aurelius

At the time, I still felt invisible. I was putting in long hours to build my personal brand, had just learned about “scaling” and the infinite ways to do so.

Attempting to hire to scale the agency and also finish a master’s degree.

Everything. Felt. Hard.

I wanted to quit. The goals I had vs what I wanted to achieve felt impossible to even fantasize about.

Imposter syndrome at all swing, a voice in my head consistently telling me I should just quit and go work elsewhere…

And I didn’t ignore it. In fact, I wanted to. I had the option to.

Even a year into business, I didn’t think I was cut to run a business.

The uncertainty. The clients. Pricing models. SOPs. Negotiation… Chaos…

I was tired and everything was messy.

But somewhere in between answering that dm from Sam and taking 2 am US client calls… I choose to love the humble art.

The humble art of showing up when my business didn’t look like a business.

Or the art of doing the hard thing no one else saw.

The art of being humble enough to “eat shit” in business. And find a way to enjoy it.

So I quit trying to quit. And built the second key habit that got me through that rough beginner phase.

2) The Usefulness Mechanism

One incredibly notable value and habit you must create is being useful.

A millon-dollar business is built through its ability to solve a business problem.

A million-dollar mindset is built through your ability to solve people’s problems.

When you understand both and how to implement them, life becomes substantially easier. You stop becoming the person at a networking event who is invisible and become the person people are looking forward to talking to.

You become the person people want to be around. You self-engineer demand for yourself.

Not by being the loudest.
Not by being the most successful.
Not by being incredibly charismatic.

By being useful. Solving problems. Connecting people. Offering help. Offering a resource. Even by simply being curious. THAT.

That to me was the biggest thing in business.

So many of us go to events to try and meet the right person to help us.
But none of us ever think about how to be the right person to help them.

And so while everyone is trying to take, you need to give.

I hacked my way around this by understanding my advantages and disadvantages and utilising both as a tool.

Let me show you:

I’m introverted (disadvantage) = Enjoyed writing content on LinkedIn 10x more.

I’m always on LinkedIn (advantage) = People in irl events already knew me or of me.

I wasn’t the best at speaking (disadvantage) = I wrote online for clients daily.

I wrote every day (advantage) = I could articulate my thoughts better in person.

This is what I want you to understand.

There is incredible power in perspective.

Your biggest unfair advantage in life is disguised as a disadvantage.

Understand what yours are. Turn them into a useful asset for people.

At all times, in any situation, when you choose to be useful (online or offline) you will win.

An actionable piece of advice from me: Content on LinkedIn.

Post 4x a week. Use 3 main pillars. Talk to 2 people (your icp and your followers).

You can also use Kleo to get started (we just opened a 6-week programme!)

3)Luck Engineering

What I loved about that “love the humble art” read is that it set me up for success.

I turned the “I have to’s” to “I get to’s” - because there is no point in suffering in the pursuit of a goal we set ourselves. So why force it when we can simply do the work and let life lead the way?

When you get into the habit of taking relentless action without expectation, luck enters your ecosystem.

When you are in the right place, at the right time, and as the right person - opportunities will happen.

A prime example of this is how I got my first mentor.

I was posting on LinkedIn (poorly). I posted in UK time, even while living in Mexico at the time (wanted a UK network). I was willing to show up in whatever way necessary.

So when my now mentor messaged me, and I asked for a 15-minute call and he said yes how’s 10am UK time for you? I said absolutely.

It was 5am in Mexico by the way.

The call was short. I was nervous. I didn’t have anything truly useful to offer to someone like him. But you know what he liked? My curiosity and willingness to try.

He’s been my mentor for 4+ years now. Never charged me a penny.

I often wonder what would’ve happened if I asked to change the time. Or if I had been overly confident.

The point is, things don’t just happen by being in places.

They happen by you being the right person when you’re in those places.

And you have full control of that.

You can’t control who you’ll meet. Or how busy a big ceo will be at the next networking event.

But you can control how you show up, what you do or have to offer and how you then communicate it.

THIS IS HOW YOU ENGINEER LUCK. SO GO ENGINEER IT!

Lesson number 1 will humble you.
Lesson number 2 will accelerate your growth.
Lesson number 3 will multiply it.

So I hope you take in all 3 and realise that in this game of business and life you can’t control everything.

But you can control how you behave and show up.

And when you learn that… wow. You’ll realise that the keys to the doors that seemed shut had always been in your pocket.

You just didn’t notice it was there.

A reflection on making it to the Forbes 30u30 list.

I wrote on LinkedIn earlier that I’d love to be able to downplay it. Be cool about it.

However, I can’t because I’ve wanted this more than anything. For years.

The relentless desire for this moment was the pursuit of the dreams my parents gave up so I could pursue mine.

Day by day, I slowly made my way to my dad’s wildest ambitions.

I’ve given up so much to get here, but I held on to myself in the process.

And to my parents that will always be the most important thing, regardless of how big or small my accomplishments seem to be.

However, there is so much pride in knowing my parents can say their daughter made it when there was a point where I nearly didn’t :’)

I found a voice note sent to my good friend Jodie from April 2025.

In it I said “I saw the list, and I was upset because I didn’t get in it this year - but also of course it didn’t happen. I’m not the person who I need to become in order to be in that list yet.”

That perspective shift I intentionally did made me create a new standard on how I should live my life, build the businesses, build my brand and act privately and publicly to achieve that one goal.

For a year straight, it’s all I ever thought about.

“Would a Forbes 30u30 person be doing this right now?”

Having a goal so clearly defined, made the other goals easier to define too.

It made the focus clear. No time for shiny objects. There was ONE big goal.

So next time you want to achieve a milestone use that sentence:

“Would a person that [gets this goal] be doing this right now?”

You’ll be surprised how easily you change your behaviours, start doing harder things that felt impossible and become more audacious as a result.

Once again, thank you for reading this and every other email I’ve sent.

Be delusional enough to set big goals and audacious enough to take the actions required to achieve them.

Love you.

Lara