The Reason To My 100K+ Followers:

If you’re an OG Lara follower, you know LinkedIn isn’t my first rodeo.

Instagram and TikTok were growing both accounts to around 50k+ each (rip)

The niche? Fitness.

Not social media, not marketing, not personal branding.

Gone viral countless of times, built a community that, even when I ghosted for 6 months, didn’t leave my side and still cares.

So yes, I’m not just a person on social media talking about how to grow on social media.

Here are a few lessons that lead to powerful personal brands and cult-like communities:

1) Charisma:

I call it the IT factor. Some call it charisma. Others call it leverage.

Here’s how to master it:

1. Warmth - how you make people feel

→ Use empathy to understand and relate to your audience.

→ Use appreciation to express gratitude and recognition.

→ Use humor to lighten the mood and create rapport.

2. Presence - how you project your energy

→ Quality content will reflect your expertise. Your excellence.

→ Consistency will always show your reliability to yourself.

→ Framing - A powerful communication tool.

3. Power - how you maintain status

→ Master the art of clear writing

→ Start building a master network

→ Tap into people’s desires (love, wealth, health…)

2) Interaction

Talk to niche-related creators or those who you’d like to meet.

The name of the game is EFFORT. Social media is becoming more and more saturated with educational content.

Authenticity will always stand out. I see it every day:

Make your comments better than anyone's posts.

3) Selflessness

Your online persona is not just about giving value. It’s about becoming THE value.

This is one of the best ways to make yourself unforgettable.

Online authority isn’t just about copywriting or a post or the perfect carousel template or a video reel that went viral once…

It goes BEYOND that.

But no one tells you…I just did tho. But had to spend years trying. You just got in in seconds.

I’m so excited to go deep into this on week 3 of my Personal Branding Cohort.

Inside Literally LinkedIn, you’ll find worksheets designed to find your IT Factor and 10x on these hacks too, alongside an hour long live session on this topic!

+ the 7 Creator Masterclasses with creators of a combined following of 600k+ will demonstrate each of these lessons applied individually for them.

AND you also get a community for 20+ people (and counting) where you meet likeminded individuals looking to grow their personal brand….

The deadline's fast approaching so I wanted to give you a quick heads-up.

We close TODAY at 5PM BST, and we kick off at 6PM.

See you there? Enrol here

…..

One last chance…