A few weeks ago, I sat down with the CEO of $2.1B tech-company Gamma.
That same CEO still writes most of his content to grow his personal brand and company.
And for the first time ever, I didn’t answer any questions. I asked.
Today, every founder, entrepreneur and CEO wants to oursource their content.
“Ah it’s a low-leverage task.” “I don’t have time” “I’ll just get my team to use ChatGPT”.
That is the paradox of entrepreneurial efficiency.
The things that don’t scale… are usually the things that do.
Grant just proved it. And he explained why founder-led content was fundamental to scaling Gamma from $0 to competing head-to-head with Powerpoint.
Look, in a world where everyone has access to the same free tools, the only real advantage left is you.
You can delegate execution.
You can systemise distribution.
You can automate parts of creation.
But you can’t… you can’t outsource trust.
You can feel it in the market. Everyone sounds the same, says the same and writes the same.
One of my favorite videos I recorded ever, I got to pick his brain on how he’d scale my SaaS Kleo! And he told me everythign I needed.
So if it helped me, I’m 10000% it will help you.
Stop outsourcing your personal brand content. Learn how to build a system for it instead.
PS: PS: I'm running a 3-Day FREE LinkedIn growth challenge from May 1st to May 3rd! Covering all of this in depth!
Speak soon,
Love, Lara (and grant).
