“If you're going to try, go all the way - otherwise, don't even start”

A quote from poem by Charles Bukowski I found via Lex Fridman.

I carried this message with me throughout my second-ever launch.

• Left my ego at the door

• Forgot about impressions/followers/engagement

• Focused on using every single thing in my content rolodex

One thing I regretted from the last launch was not going all the way.

I can say without a doubt I gave this launch my everything - and you were a big part of it.

To anyone reading this, who watched. Here’s one takeaway I’d love for you to have":

_{Living Life in Seasons}

As creators and entrepreneurs, we’re bouncing consistently - just like athletes.

Seasons of massive growth (on season)

• Lots to do, all the time

• Long days, short weekends

• Obsessive work, obssesive training

Seasons of deep rest (off-season)

• Relaxing and enjoying

• Thinking and exploring

• Recovering and learning

Play the game, win big prizes -

Like Zack Pogrob said once: You don’t need balance, you need contrast.

Deep work and deep rest. Obsession and silence.

To be a high-performance entrepreneur, you’ve got to behave like a high-performance athlete.

And be all in on your vision, your hustle, and your craft.

Leave it all in the arena, and come back the next day to do the same thing all over again the next day.

As a proud athlete, I can say - I won the game.

I beat my biggest enemy: my own imposter syndrome.

From a girl who thought I couldn’t even make $1 online to hitting our member goal during the fucking pre-sale :’)

I won’t get into numbers, revenue and profit for a while because I hate the idea of any of you comparing yourselves to me.

But I will get into the details of what drove the most traffic and conversions why and how - as that’s the most useful.

Besides being effective, the marketing behind the scenes was the most fun i’ve ever had. Granted I’m exhausted and my eyes can’t stand looking at a screen…

But it was fun. And to me that is and will always be priority #1.

_{Thank you}

A massive thank you to Jasmin and Luke who dealt with me BTS of this launch.

We’ve been building the marketing for this since January.

They showed up for me selflessly whenever I needed them, no questions asked.

And they were present and supportive - which to me means the world.

I’ve said this a few times, but I need to emphasize my biggest asset will always be my friends.

Because these people believe in me when I don't.

Thank you, both ❤️‍🔥

That’s literally it kings and queens

What was your favorite part of launch (besides the email spam I know u loved 😍)