I love the creator economy, but there is a disturbing truth that I haven’t been able to stop thinking about over the last year.
Most people build a creator-first business.
The allure of a community where you charge $10-$1,000.
Sell out on your first launch.
Delivery feels pretty straightforward.
And as someone who runs two, this is unsustainable for 90% of creators.
Your business stops when you stop posting.
Revenue is tied to how often you go viral or promote.
This isn’t a business. It’s a job you start to hate.
And after seeing this firsthand, I doubled down on becoming a ruthless operator.
Systems-based. Less founder risk. Higher margins.
Built multiple businesses that make $100k a month.
But to learn this, I had to go through it first to realise the allure of communities, courses, and similar “easy products” is that they're easy to start and hard to scale.
Easy to sell and exhausting to sustain.
The product feels simple until you realise you are the product. Your energy, your consistency, your face on camera at 6am whether you feel like it or not.
The operator business isn't sexy to talk about.
But this model is what works. Every time.
Yes you can create content, build a personal brand and build a profitable business - but there are crucial elements to this that people overlook until it's too late.
I don’t want you to be one of them.
But I also don’t want you to read a long-email explaining how to do it either.
So my friend Nathan May is bringing me to speak all about it at his Personal IPO Summit, a free, 2-day virtual event for founders and creators who understand that distribution is the real moat right now.
Bringing together the people who figured this out…not theoretically, but with the receipts to prove it.
Sam Parr (built The Hustle to a $27M exit)
Justin Welsh ($10M+ one-person business)
Dickie Bush, Jay Clouse… and many more.
And what we all have in common is this: we’ve built successful businesses based on dialed-in operations.
As well as mastering the distribution and content game.
So… from June 2nd and 3rd, I’ll be joining them to discuss numbers, systems, and exactly how we’ve turned audience into revenue.
I’ll be covering The New Rules of LinkedIn in 2026 - what's actually working right now, what's dead, and the system I use to turn LinkedIn into a real business asset and the exact operations behind it.
If you've been building on LinkedIn - or you know you should be - this is the session for you.
June 2nd and 3rd. Virtual. Replays for everyone who registers.
I'll see you there.
Love, Lara
PS: Register now and you'll get the replay of every session - including mine - sent directly to you. Stakes are high, the line-up is worth $100M+… So for the first time ever, I’m breakign down exact numbers, exact systems and more.
Can’t wait to get nerdy.
