The New Way to Build a Personal Brand

Last week I spoke in front of entrepreneurs making between 10,000 to 100,000 a month. A lot of them have been in the online space for years other’s were just about to build their online presence.

But they all had the same question.

“If you had to build your personal brand from 0 today what would you do?”

My answer? I’d do a lot of it differently. The space has changed, drastically.

LinkedIn’s algorithm is clearly pivoting to compete with other platforms. But with that comes a lot of confusion, low impressions and 0 results with strategies I used to get to 100k+ followers and a profitable 1 person business.

I spoke about this to our inner circle inside Literally Academy last Tuesday.
1 of our members proceeded to go viral 24hrs later after being stuck in the 50 like jail.

There’s a lot of benefit to be inside networks with 1000s of members and 1 nerd who is chronically online (me, hi).

If you want to unlock the trade secrets of the new LinkedIn
join my private mentorship here today.

The NEW Way of Building a Personal Brand on LinkedIn

1) Use the 'Ace Card' Method to position yourself as a 'leader' without feeling cringe or fake (it works).

→ List every single client win you've had.
→ List every single achievement you have.
→ List every single 'transformation' you have.

This will be our new vault for non-generic content.

2) Master pattern engineering to shortcut your writing process.
Realize that out of 100 viral posts, they all follow the exact 5 frameworks

→ Go to creators with viral posts.
→ Save their best-performing posts of that week.
→ Repeat with 10-15 of them and read the hooks.

Find the outlier formula that makes you like the post.

Find yours inside of literally academy where we get people to find theirs in less than 30 days. Just like we did here.

3) High leverage networking > commenting for hours.

Yep I said it, I wouldn't spend 10 hours engaging.
This is an OLD tactic and it does not work anymore.…

Volume still matters but not as much as it used to.

When you figure out your 'ace cards' and how to create content around them, you position yourself as a leader.

You attract other high-performing accounts because they see your potential even when you don't.

The best accounts will come, but only if....

You make yourself seen.

Connect with top accounts. Connect with their connections.

Find your way into their circle, slowly but surely.

The TLDR;

LinkedIn has changed, but it’s not a bad thing.
It’s benefiting small creators rather than larger ones.

LinkedIn is becoming the ultimate platform for the aspiring entrepreneur or the positioned CEO who now wants to build a brand.

And if you follow steps 1-4 I’m sure you’ll notice it too.

The key lays in you finding your ace cards and building your brand around that instead of the “best niche to grow” or using the “10 best templates”.

Think long-term, build like it’s short term.

See you next week.

Love you.

Lara x

PS: The KLEO waitlist is nearly at 5k+ (in 7 days). Sign up here.

I’m dropping my next YouTube video in a few days so subscribe here so you don’t miss it.