ladies and gentlemen…
been in the trenches with the team working, testing and experimenting.
took on 100+ new clients in february and tested every single theory LIVE with entrepreneurs, creators and regular 9-5 people building their personal brands.
there were 3 key hypotheses that i set myself to test out.
1. linkedin is dead and hard to grow on
2. you need to engage for hours everyday to win
3. getting inbound is hard on linkedin in 2026 unless you’re “BIG”
all 3 were wrong.
let’s begin… i'll keep it brief.
last week I had a call with greg. greg’s niche is private equity.
greg also has 30,000 followers and goes viral every week.
talking about private equity.
i also spoke to alex. alex is in the gym business.
alex posts content about gym and business.
alex posted 1 post, generated him thousands of impressions and his dms haven’t stopped popping off with leads and clients.
alex has 2,000 followers.
see a trend? both speak about one thing.
which proves one thing: linkedin doesn't reward size. it rewards specificity.
this has been publicly mentioned by linkedin itself, by the way.
now the question is, why do some people like alex and greg win while others… simply get left behind?
the truth is simple: specificity without strategy is just noise.
because it goes beyond the profile optimization cheat-sheets…
or the best template to use to “get more reach”.
it depends on a system engineered for you, not for everyone else.
and i built it. greg and alex used it.
and so did 100+ others over the last 90 days.
the results weren't random. they were repeatable.
you don’t get lucky, you create your own luck in 2026…
now here’s the interesting thing i found across every single client, every niche, every follower count:
the people who won weren't the ones who posted more.
they weren't the ones with the prettiest banners…
they were the ones who got specific, got strategic, and let the content do the selling for them… while selling too.
so if you've been told you need 10k followers to get noticed…
if you've been told you need to post every day or you'll disappear…
if you've been told linkedin is saturated and the window is closed…
i'm here to tell you: you've been lied to.
the window isn't closing. it’s wide open for those who understand that the OLD linkedin playbook is dead.
but the new one is there, but very few people understand it.
today’s email covered a small part of 2 of the 12 different engines within it.
and that's exactly what my 4 week accelerator programme goes through in excruciating detail.
for the first time, theres a tried and tested system that works without viral hacks or engagement pods.
no 3 hour engagement sessions. no chasing followers. no waiting until you're "big enough."
just a clear strategy built for you and with you, content that attracts the right people, and a system that generates inbound… whether you have 500 followers or 50,000.
look, greg didn't go viral by accident. alex didn't fill his DMs by luck.
they had the right foundation.
that's what we build together.
the accelerator kicks off friday, and our first call is on the 17th.
grab your spot here! (we’re closing enrollment on the 16th).
love,
lara x
