By 28, I built 3 successful businesses that started from my childhood bedroom in Mexico and scaled from my university dorm room with bad wifi.

Statistically, my odds of failure were over 90%.

I didn’t have funding, I didn’t get any loans, I had no “professional” experience and many were doing the exact same thing I was “selling” as a service.

My “freelance” business at that time was competing with agency giants like Steven Barlett’s Social Chain or other more experienced agencies with 10x the results.

But somehow, I made it work… but I often wonder how it actually happened.

Because beyond the “I worked hard” and the “I posted on LinkedIn, and it changed my life” - there are better explanations and exact breakdowns I could give.

Over the next few weeks, I’ll be covering parts of each.

From building, to executing, to then scaling and hiring for multiple businesses…

First, it all started with 3 fundamental things that led me to outperform 99% of my industry.

And mastering each one of them is what will take you from where you are right now to the exact future you dream of having.

Those 3 when done right, lead to above-average performance and success.

I’ve not only seen it with me but with those who have studied my journey and didn’t focus on the “virality” or success… but the fundamentals used to achieve it.

Niche validation and speed

The myth: follow your passion. build it and they will come. etc…

The reality: follow what you’re good at - it will become your passion.

In 2023: I wrote about my “passions” - wrote reviews on marketing strategies, spoke about myself a lot in a selfish way and focused on broad marketing concepts.

Income = $2,000/mo

There must be a better way I thought. So I looked at the data I’d collected from my best-performing content and the posts that made prospects message me.

It was all about writing. LinkedIn growth. Virality engineering.

Concepts I thought I wasn’t experienced enough to talk about.
Or breakdowns I thought other’s had done better.

It was the things I’d gotten good at as a result of trying different things for a while.

So I doubled down on it, fast.

In 2024: I wrote and broke down writing frameworks, systems and how to get clients and get more engagement on content using simple writing fundamentals I’d learnt and adapted to my niche and other client niches.

Inbound leads started flooding my dms. Opportunities started coming my way.

Income after a while = $10,000/mo.

I didn’t decide what my niche was. The data told me what it should be.

Let me give you an example:

If you’re a marketer or a coach. There are 10000 things you can talk about.

As a result you get overwhelmed and end up talking about the same concepts others are.

» How to get more leads using marketing storytelling.
» Why the rise of GenZ marketing is crucial for b2b…
» How to lead an A Player team…

Cool topics. I’m sure you have a great take.

But the subject matter expertise doesn’t show.
Nor the ideal outcome a potential client wants to achieve.

So we need to show them by adding niche but relevant concepts that make it obvious to them you’re the best choice.

» My 5-Step storytelling framework that got me a viral post

» I hired a Gen-Z storyteller. We got 100,000 impressions in x days.

» The hiring playbook I use to get A+ candidates each time (on Linkedin)

This slight change in tone, pace and specificity creates space for you in your “saturated” niche seamlessly.

Because you’re not saying the same thing. You’re sharing what works.

The BIG idea here is to do this with a few topics that seem nicher than the umbrella niche you’re currently in and find the 1-2 that resonate the most.

From there double down and become the specialist in that, not the generalist.

People link you to one key concept, and come to you for similar ones.

But building a reputation around 1 key fundamental skill is what takes you from average and the same to “niche of one”.

Resonance is key. But without speed… it becomes wasted intelligence.

The moment you find it, you move. Fast. You double down before the moment passes, before competitors notice, before you talk yourself out of it. Before you overcomplicate it and look at another algorithm report telling you to NOT do what you’ve seen worked for you.

By 2026 my content on LinkedIn speaks to those resonant topics across my different businesses now. It’s never about what I think is cool.

It’s always about what I know resonates. Not about what is cool.

Be boring. Be obvious, but specific.

The Winner Effect

“A psychological phenomenon where early wins increase confidence,
perceived status, and risk tolerance, making future success
more likely by reinforcing behaviours that lead to more wins.”

When I went on Jordan’s podcast, I spoke about this concept too and the impact it had in my journey.

Where the impact of having 1 viral post early on sent me on this consistency streak I hadn’t found anywhere else.

The early win caused this insane sense of possibility rather than another task to do.

Now, I understand not everyone can do that now, but there are similar ways.

Let’s take Cam, for example. This is Cam’s 50th post on LinkedIn.

Ideated by him. Written using Kleo. 100x performance from his average content.

This “early” success has led to his confidence, motivation and likelihood of repeating this outcome double as he’s seen what is possible.

He’s proven that his niche works. His content works. That he can grow. That the algorithm doesn’t hate him. That he’s not too late… and so on.

It’s never about being too late. You’re never too late.

You’re just not executing well yet, but that’s what practice is for.

Cam took a trending topic (macbook minis).
He used a clear image that worked as a hook.
Outlined his personal opinion.
Used a polarising hook.
Wrote the post with Kleo.

That’s it.

You can replicate the winning effect for everything not just content.

» Landing a client through cold outreach
» Posting a YouTube video and it doing well.

All you need is one big win - from there your brain sees the possibility.

And stops wondering if you’re in the right place.

Vertical stacking

Vertical stacking = same audience, same problem, more leverage.

LinkedIn Agency » LinkedIn and Business info product » AI Software for Solopreneurs and Business owners posting on LinkedIn.

This essentially is the strategy where you go deeper instead of wider.

Turning one validated niche into multiple income streams (service → product → software) while keeping the same audience and core problem.

Instead of building from scratch, I looked vertically to the mutliple solutions and audiences I could serve within my zone of genius.

Making my personal brand content cohesive rather than messy about different businesses and easy to run and leverage for lead acquisition but also opportunties.

This however, wouldn’t have been possible without mastering the first business.

Having lethal dialed and lazer focus on ONE thing made it all happen.

And before I knew it, the other businesses built themselves.

I’ll expand on this on next weeks email on business building and monetising one niche and turning it into many + building distributed leverage for free using LinkedIn.

(Reply to this email with a YES if you’d like this)

That’s literally it for this week, ladies and gentlemen.

Thank you for your love and patience through all the launches I spammed you with over the last few months.

Focusing on writing more long-form emails like these for the foreseeable future, as I missed writing this type of email.

If you like these more, do let me know so I don’t just write you essays haha!

Further reads and watches:

Love you, Lara x