why most entrepreneurs are broke (the curse of the starving artist)

Most entrepreneurs and creators I know start creating content on social media because on 1 thing. They want to share their art.

Art to an entrepreneur is their systems, their ability to help others or even the knowledge they have that can easily make someone more money.

Art to a creator is their craft, the video that takes them 10 hours to make, the storytelling and the time and effort spent on individual pieces of work.

And this is beautiful. But also a problem.

Because art alone won’t make them money online.
It won’t build the brand they crave.

Because if you’re authentically and genuinely creating, then the world should reward you, right?

This is the curse of the starving artist.

If no one sees it, it doesn’t matter who made it.

No one cares about your authenticity if they don’t care about you.

And no one is going to come and discover you.

It’s on you to manufacture attention.

And funnily enough, it starts with building a personal brand.
But building one without ego disguised as authenticity.

I broke this down on my latest podcast with Tom Spark.

I unpack how to go from creative paralysis and overthinking to building a brand that fuels your freedom while maintaining your soul.

We talk about the authenticity paradox, why healing alone won’t make you successful, and the one shift that changed everything for me.

I enjoyed this conversation, covered a lot of those esoteric topics that have contributed greatly to the success of the business and personal breakthroughs I’ve had becoming an entrepreneur.

Watch it here!

PS: We’ve gotten amazing feedback from Literally Academy my personal branding course bought by 1000s of people.

This is one of the best-reviewed courses industry-wide.

We’ve improved the pricing now, and have moved away from the subscription model.

Join now and see you on the calls!