Mistake #3 that keeps people from growing to 10,000 followers and earning $10,000/mo

This is a 5 part series on mistakes people make when trying to grow and monetise their personal brands on LinkedIn. Click here for part 1 and part 2.

Last November, I invested into a $10,000 mastermind.

But I didn’t even know what it was before I bought it.
I actually closed myself on the sales call.
I didn’t even know the price for it…

That wasn’t the craziest part… it was the fact that the person I bought it from had less than 20,000 followers online.

And this reminded me of mistake #3 people make when trying to make $10,000 and grow to 10,000 followers online.

Mistake #3: Focusing on features instead of benefits.

Your ideal client or audience doesn’t care about:

• Your fancy branding

• How sleek your website is.

They care about how you’re solving their burning problem.
When I bought into this mastermind, I bought because of 2 things:

A video testimonial with 100 views, walking me through how one of his clients felt before and after.

Going from burned out to productive again.
Going from distracted to incredibly focused.
Going from no high-level network to accessing the 0.001%.

A series of posts made by him talking about his processes, systems + solutions to:

• Maximize energy
• 3-5x productivity
• Destroy procrastination

He could’ve said: "Weekly group coaching calls"

Instead, he says:"Get clarity for your business every week with my deep work protocol"

Benefits over features, always.

And this is something one of our Literally Academy members Thea nailed for her first launch on LinkedIn.

Making +$40,000 while growing to 10,000 followers inside Literally Academy

For this, Thea and I focused on 3 things to sell via her content:
1. Top of funnel content: educating on the broader problem
2. Middle of funnel content: educating on specific transformations
3. Bottom of funnel content: using case studies with unique problems she solves

2 weeks, 1 post a day → $$$$

Too many people wait to launch their offers.
They wait until they have more followers or until they hit a certain milestone.

But if you don’t promote yourself, no one will.

You just need to know how to do it, without looking and sounding salesy.

And I show you exactly how to do the same inside Literally Academy.

I’m opening its doors on the 17th of September ( IN 3 DAYS)

The program will teach you more than what most Linkedin “gurus” teach you and for half the price.

You’ll also get a full video course on personal branding and weekly group calls with me so we can solve your LinkedIn-specific problems live and on the spot.

PS: To celebrate, I’m hosting exclusive calls for you bringing in some of my most successful students and other guests to reveal all their secrets.

Dates will be revealed next week. Stay tuned.

That’s literally it.

Love, Lara